Think of a video display wall as a big digital canvas. Obviously, it is built by seamlessly connecting many smaller LED video tiles. Obviously, they work together to show one huge image. However, they aren’t just screens; they’re tools for turning an ordinary space into something dynamic and unforgettable. Plus, they are perfect for grabbing attention at a busy trade show.
Why a Video Display Wall Is Your Secret Weapon
Picture your booth not just as a spot on the floor, but as a destination. Of course, your competitors are still using graphics. In fact, it’s like you have a full color movie and they have a poster of the movie. Naturally, a video display wall turns your booth into a something special. Clearly, your booth will attract a lot more attention.
Just a few years ago, we would attach a TV to the wall. In fact, sometimes we would put a few TV’s together. However, you would end up with a seeing the edges of each TV breaking up the picture. Of course, not that long ago we thought that was pretty impressive.
Shifting from Monitors to Immersive Structures
Today most exhibitors save the TV’s only for information that will be viewed very close up with a lot of fine details. Conversely, they’re looking for a more modern trade show booth. Obviously, the LED video wall booth is the way to go. In fact, now the either booth can be video walls.
Instead of just hanging a TV screen on a wall, the wall becomes the screen. As a result, we end up with a perfectly seamless place to display your video. Today we offer the most modern LED video wall booths for 10×10 spaces to 20×20 spaces and beyond.
Our transparent pricing simplifies your budget. For instance, when you get a quote from us, it includes everything needed to make your booth function perfectly. In fact, the only extra costs are what the show charges you for. For example, the show will charge you for electric, drayage and internet access if you need it.
The Advantage of Superior the Technology of a Video Display Wall
Not all video walls are the same. In fact, they are all made of individual LED video tiles. However, the quality of the video depends on the pixel pitch. The pitch is tiny distance between the center of each LED light that makes up each LED video tile. Obviously, the smaller the pitch, the closer the lights, the better your video will look.
Many of our competitors are still using a standard 2.5mm pitch. However, our LED video tiles have a 1.9mm pitch. Naturally, with the pixels closer together, there’s more of them in each video tile. Consequently, we have higher resolution that you can see.
Here’s what that actually means for your booth:
- Crisper Text: Your taglines and messaging are perfectly sharp and easy to read. In fact, it won’t matter if someone is across the aisle or up close.
- Detailed Imagery: Product photos and videos look really clear. Naturally, visitors to your booth can see all the details you want to show off.
- Premium Appearance: That sharp video quality sends a powerful message. It says you’re a high-end, professional brand that invests in quality.
This level of clarity ensures your brand looks its absolute best, no matter where a potential new customer is standing.
This change to an LED video display wall is about more than just better technology. In fact, it allows us to attract attention in a way that a TV never could. Naturally, when the walls, arches, and even reception counters can all display video, it’s pretty impressive. The old TV on a graphic wall just doesn’t match up. Naturally, everyone wants to look like a leader at a trade show.
Understanding The Technology Behind A Great Display
Walking onto a trade show floor can feel like sensory overload. For example, every booth is trying to get your attention. Conversely, a big video display wall is going to really stand out. Of course, it’s the technology behind the screen that makes it look so good. Of course, we like to use only the latest technology.
The most important part of an LED display is the pixel pitch. The easiest way to think about it is like the dots per inch (DPI) on a glossy, high-end magazine page. Obviously, smaller dots closer together gives you a better picture. In fact, pixel pitch is just the distance, in millimeters, from the center of one tiny LED light to the center of the next.
A smaller number means the pixels are packed closer together. Naturally, you’ll get a higher-resolution video that looks amazing. In fact, it won’t matter if people are standing close, it will still look great. For that reason, pixel pitch is so important.
Our Advantage A 1.9mm Pixel Pitch
Many video wall providers today use panels with a 2.5mm pixel pitch. For a long time, this was the industry standard. Of course, it worked fine from a distance. However, when people stand closer to a 2.5P video wall, the image isn’t so great. Obviously, close is exactly where your most interested prospects are going to be standing.
All our video wall booths are built using 1.9mm pixel pitch. Of course, 0.6mm doesn’t sound like much but you can see the difference.
A finer pixel pitch is your competitive edge on the show floor. Naturally, it makes customers feel like you care about quality, and attention to detail. Of course, that’s what you want them to think about your brand and products.
Pixel Pitch Comparison Your Visual Advantage
You might be wondering just how much of a difference that 0.6mm makes in a real-world booth environment. This table shows why a smaller number leads to a much better experience for your visitors.
| Feature | Our Advanced Booths (1.9mm Pitch) | Typical Competitor Booths (2.5mm Pitch) |
|---|---|---|
| Pixel Density | Higher (More pixels per square foot) | Lower (Fewer pixels per square foot) |
| Optimal Viewing | As close as 6 feet away | Best from 8 feet or more away |
| Image Quality | Sharp & Crisp for text, logos, video | Softer, potentially pixelated up close |
| Impression | Premium, high-tech, precise | Standard, functional, less refined |
As you can see, our 1.9mm displays mean that your video will look great! In fact, it won’t matter if a person is looking from across the aisle or standing right at your reception counter. Naturally, it makes your company look like a leader. You may want to check out our LED video wall rental solutions and their specs.
Seamless Design For An Unbroken Video Display Wall
Aside from how close the pixels are, the physical build of the wall itself is important. Years ago we would just stack a several TVs together. Unfortunately, you could see the borders around each TV. Of course, it was distracting but it was the best we had at the time.
A modern video display wall, on the other hand, is made to be totally seamless. In fact, the LED video tiles lock together perfectly, creating one single, uninterrupted big screen. Consequently, your video will look great on our big screen booths.
The Importance Of All-Inclusive Pricing
The technology is important but it has to be affordable and without any surprises. Obviously, hidden fees for things like hardware, labor, and shipping can be annoying. For that reason, we keep it simple with transparent, all-inclusive pricing.
Our quotes cover everything you need. For instance, we handle the display hardware, the processing equipment, and all the support. In fact, the only costs not included are the services the show bills you for directly. For example, the show will charge you for electric, drayage and internet access if you need it for your booth. Obviously, our “everything included” gets rid of budget surprises and lets you focus on what really matters. You are there to greet customers and nothing else. We like to make it easy for our clients so your only concern is talking to customers.
Designing Your Booth to Maximize Visitor Engagement
Having good equipment is only part of what you need. More importantly having a video display wall does more than just show your video. In fact, it actually changes how people feel about your company.
Your main goal is to attract attention from the moment anyone someone walks by. Naturally, this means you have to think about what they will see. For example, what will they see from 50 feet away or 20 feet, or 10? Obviously, a video wall booth attracts attention much better than a graphic.
Nothing can compare to a big bright screen. In fact, we hardly ever see trusses and TV monitors on a stand anymore. Our booths are built from lightweight, LED video tiles that just snap together, saving you money on labor.
Creative Configurations for Any Booth Size
With our toolless, magnetic video wall LED tiles, we can easily configure them to any size you like. In fact, every LED video display wall that you’ve ever seen is made up of individual LED video tiles.
Here are a few configurations that would be impossible with old-fashioned TV on a mount or wall setups:
- Sweeping Curved Walls: Create a gentle arc that wraps around visitors, making the experience feel more immersive and personal.
- Integrated LED Counters: Turn your reception desk into a three sided video screen.
- Dramatic Arches and Overhangs: Build architectural elements that display content overhead. We can display your video on the ceiling.
- Full Island Wraps: Construct a 360-degree digital experience so that the entire booth is made of video walls.
The move to this type of video wall is one reason digital signage has taken off in North America. In fact, over 35% of the global market is in North America. In the U.S. especially, LED video wall trade show booths are leading the way, with more than 59% of the revenue because it’s brighter and more energy-efficient.
Matching Wall Design to Marketing Goals
The shape and size of your video wall should depend on what you would like to accomplish. For most companies, the goal is to use the video wall ONLY to attract attention. Once people are at your booth sometimes there’s a TV monitor to show close up details of a product.
The best part of a video display wall is the flexibility. In fact, we even have clients that use them in a 10×10 booth. Of course, we also have them in 20×20 or 30×40 or even larger spaces. Plus, sometimes people like a video wall to show a large piece of equipment that they didn’t want to bring to the show.
For example, if you’re launching a new product, an LED counter can showcase it. Plus, we can add graphics nearby. Of course, if you sell software, a big screen lets you show it to large groups. To learn more about tailoring your space to your goals, check out our complete guide to trade show booth design.
The big screen video wall and graphics together tell your story.
Creating Content That Captivates and Converts
A big screen is nothing without an attention getting video. Naturally, our goal is to get people to slow down and look. If you don’t have in house video production, we can help.
Our company can help you stand out and get noticed. Generally, we suggest a high contrast video with rapidly changing scenes. Plus, the video should be 30-45 seconds at the most.
This means you need a plan that balances different visual goals throughout the event. You need content that attracts, content that informs, and content that simply sets the right mood.
The Three Pillars of Video Wall Content
- The Attract Loop: This is just a fast paced video to grab attention from a distance. We suggest large text, brand imagery, and dynamic motion graphics with minimal detail.
- The Demo or Info Loop: Next you might want product demonstrations. The video is still engaging, but the focus changes from getting attention to giving information.
- Ambient Content: This optional and might include branded animations or motion graphics.
Research shows that dynamic displays can increase brand awareness by nearly 48%. For that reason, it’s worth putting some thought into your video.
Optimizing Your Message for a Massive Screen
Making content for a big video wall is not the same as making a video for a website or social media. In fact, the size of the screen changes how the video should be created. Naturally, you’ll want to think about how the video will look on a big screen.
It’s important to keep the video short with quickly changing images on the screen. Plus, text has to be large enough to be read from a distance. Additionally, the colors need to be bright and have high contrast. Most importantly, think about what would make someone stop and look.
Naturally, our 1.9mm pixel pitch becomes a great advantage for your video. In fact, lots of our competitors have a 2.5mm pitch that can make fine details look blurry. Of course, we upgraded our inventory so your video will look great, even up close. As a result, you can create a more sophisticated video. For more information about content creation, explore our guide on producing video for video walls.
Full-Service Support for Flawless Execution
We can be as involved as you like in this process. For example, we can make suggestions for your video or we can create the video. Plus, many of our clients work with an ad agency. In that case, we will work with your agency.
Calculating the True Cost and ROI of Your Display
When you’re planning for an important trade show, you want to think about the total investment in your booth. A video display wall is a powerful tool, but its real cost is more than the price we give you. To get an honest look at your return on investment (ROI), you have consider expenses like electric, drayage, and internet access. Of course, we don’t control those costs and the show will invoice you for them.
Our LED booths are designed to keep those “hidden” costs down as much as possible. For example, we don’t need heavy trusses, separate monitors, or any complex rigging. In fact, our lightweight, toolless LED video tiles help keep your drayage and electrical costs down. This helps you to have a much higher ROI.
Demystifying Your Total Investment
One of the biggest complaints people have is getting a bill after the show. Drayage fees, which are calculated by weight, are much higher than most people expect. Obviously, this is where the design of your video display wall can make a difference.
For a B2B product launch, a nice video display wall can really attract people. For example, a big 20×10-foot screen playing a nice video can sometimes attract 2x the foot traffic compared with plain graphics.
Our snap-together LED video tiles can cut shipping weights by up to 40%. Consequently, this lowers drayage fees and reduces labor costs. Plus, no cranes or trusses are needed. You can check out how the global video wall market is impacting trade shows.
Our pricing is on a simple, easy to understand, one page agreement. We include everything you need and you won’t need a lawyer to explain it to you. The only costs not covered are the show services you’d be paying for anyway, like electricity and internet.
We keep things simple by including everything so you won’t have any surprises. As a result, you’ll know your total cost upfront.
The infographic below shows the three main types of content to use on your display. Each one plays a part in your overall ROI strategy.
This visual breaks down how to split your screen time between attracting visitors. Keep in mind, the total time should be around 30-45 seconds. Nobody, is going to stop to watch a documentary about your company.
Cost Analysis Traditional Display vs Integrated LED Wall
To really see the difference, it helps to compare the numbers side-by-side. The sticker price for a traditional setup with monitors and truss might look lower at first, but the “hidden” costs of drayage and labor add up quickly. Our integrated solution is designed to minimize these exact expenses.
| Cost Factor | Traditional Monitors and Truss | Integrated LED Video Wall Booth |
|---|---|---|
| Material Handling (Drayage) | $4,500 – $7,000 (Heavy, bulky) | $2,500 – $3,500 (Lightweight, compact) |
| I&D Labor | $5,000 – $9,000 (Complex, long) | $3,000 – $4,500 (Toolless, fast) |
| Rigging (if required) | $3,000 – $6,000 | $0 (No rigging needed) |
| Rental Equipment | $13,000 – $19,000 | $17,000 – $28,000 |
| Total Estimated Project Cost | $25,500 – $41,000 | $22,500 – $36,000 |
As you can see, when you consider everything, the LED video wall trade show booth just might save you a lot of money. You get a better-looking booth for a lower total price.
Measuring Your Return on Investment
Calculating the ROI of a video display wall means you have to consider the results. Sure it’s nice that the video display looks great but it has to give you measurable results.
A high-impact display helps in a few ways:
- Increased Foot Traffic: A bright video will pull more people into your booth. As a result, it gives your sales team more chances to talk to them.
- Higher Quality Leads: Having a nice video on a big screen attracts more people. Consequently, you get more leads
- Enhanced Brand Perception: A seamless, polished looking display shows that your brand is a modern, innovative, leader in your industry.
In the end, your video display wall isn’t just an expense; it helps to generate revenue. Of course, cutting down on hidden logistical costs and making your marketing message impossible to ignore, helps too! Consequently, it becomes a strategic investment that makes sure you stand.
Thinking about a video display wall for your trade show booth may bring up a lot of questions. For that reason, you’ll want to be sure you understand the practical side of things before you commit.
Our goal here is to give you clear, straight answers to the questions we hear most often from exhibitors. We just focus on what matters to you the most.
How Difficult Is It to Set Up an LED Video Wall Booth?
This is the number one question we get, and the answer always comes as a pleasant surprise: it’s incredibly simple. Our video wall booths are designed to be tool-free, with lightweight panels that just snap together using strong magnets and locking clips.
Since we aren’t using heavy trusses and specialized rigging crews you save on material handling and labor. Our small team can put together a standard 10×20 foot booth in a matter of hours, not days. As a result, you’ll save on your I&D (Install & Dismantle) labor bill. Plus, we don’t need you to assist in the process at all. Your only job is to greet your customers..
You won’t see a bunch of cables or any mess at all. We don’t just setup our LED video wall booths fast, we make them look great too!
Plus, our service always includes having our audiovisual technician remain at the show. Naturally, if anything goes wrong, you just call or text him and within minutes he will fix whatever is wrong. Your team only has to get ready for the show. We’ll handle all the equipment.
What Is the Advantage of a 1.9mm Pixel Pitch?
Pixel pitch sounds technical, but it’s really simple. It’s just the distance between each tiny LED that makes up an LED video tile. The smaller the number, the closer the lights are packed together. As a result, you get a higher resolution and a sharper picture.
A lot of companies still use panels with a 2.5mm pixel pitch. From a distance, they look okay. However, when people are in your booth those out of date LED tiles don’t look so great.
Our video walls are all built with 1.9mm pixel pitch. This gives you a higher-resolution display.
- Flawless Clarity: Your product videos, branding, and messages will look so much better. Many people like to get up close and that’s ok too.
- Premium Look: The image quality makes people feel like your company cares about quality.
Our better pitch ensures your video display wall delivers the best video quality available.
Can I Rent a Video Display Wall for a Single Show?
Our company offers rentals and sales. However, most people do prefer to rent. If you do 6 or more shows per year, speak with us about a purchase.
Our turnkey rental program is designed to be completely hassle-free. It includes everything you need:
- The LED panels to build out your booth structure.
- Content management systems to play your videos.
- Full logistics coordination, including all the shipping, setup and dismantle.
- On-site technicians for a perfect setup and on-call support during show hours.
We can create anything from a small 10-foot wall to big island exhibits. You’ll get exactly what you need and we won’t go over your budget.
What About All the Extra Costs?
We know trade show budgets need to remain within limits. Naturally, we want our ad agency and marketing director clients to look good. For that reason, when we give you a quote, it includes everything you need to get your video display wall booth up and running.
The only costs not included in our price are the direct show services you’re billed for by the show organizer anyway, like electricity, internet, or booth cleaning.
You’ll know exactly what you’re spending upfront, so you can plan with confidence. We hate surprises and we bet you do too!
Ready to stop blending in and start standing out? At LED Exhibit Booths, we make it easy.
Contact us today about our video wall booth solutions and get a quote for your next show.